Brand Identity, Packaging
small habits, green planet
The topic of protecting environment, global warming, plastic pollution, and sustainable energy use is no longer unfamiliar, but rather widespread, gaining a lot of attention, however, it is concerning that this crisis is mistaken as a trend or topic that became viral in a period of time, people engaged in temporarily and then move on.
Targeting higher education setting, having Bowling Green State University community as a starting point. RECO is to promote and engage long-term commitment to sustainable and green practices that can be imply as daily habits.