Brand Identity, Packaging
"Here, have a spray of Good Health"
Brand Intent
Perfumes or colognes have been associated with femininity or masculinity, romance and sexuality, expensive perfume brands would associate with wealth. It has become a lifestyle product that supports the users to become more appealing, confident in their social life. ATTRACT supports the idea of using fragrance to boost self-confidence, shifting the focus onto the users themselves, in which they focus more on self-development, working their life goal and aspects such as health, prosperity, balance and relationship.
Brand Statement
Attract follows the main concept of Law of Attraction and “manifesting”, this fragrance series has a main theme of attracting four aspects in life such as Health, Balance, Prosperity, and Relationship.
Timeframe: Feb-Mar, 2024
Role: Researcher, Designer
Project type: Academic project
Credits: Professor Annie Peters
