Brand Identity, Packaging
A new generation of BIG AZ CANS
AriZona Beverages have always guarantied customers great-tasting products, using top-quality ingredients.
Our partial re-brand, Zona aims to bring focus to less popular flavors, and develop a cohesive and consistent brand identity that will be recognizable for years to come for new generations. Being part of a team rebranding project, my role was to design and build the brand identity elements such as logo, color palette and typography.
Project type: Academic project
Timeframe: Jan-Feb, 2024
Role: Brand Identity
Credits:
Professor: Peter Lusch
Zona team: Breanna Thomas-McDuffie, Daisy Schwind,
Brianna Provenzano and Kennedy Harris.
